Reports say that the New Orleans Hornets will soon be known as the Pelicans. Yeah, you heard it right, they are going from a semi-intimidating name, to the least intimidating name in all of sports. No one is going to want to play here, and no one will want to buy their gear. They are also looking into changing colors to red, gold, and navy blue.
On a related note, Michael Jordan said he would entertain the idea of returning the Hornets name to Charlotte, since it was very popular back in the day. Many people today still wear the old teal and purple Hornets gear. This could be a big brand change for the Bobcats in a big way.