For those of you who didn’t notice, the NBA has moved away from their “Where Amazing Happens” slogans and moved towards their “Big” advertising attempt.  Rajon Rondo happens to be the main star of the first installment of the commercial. “The focus on Rondo is that he plays big” according to Danny Meiseles, executive vice president and executive producer of broadcasting for the NBA.  They also focus on Kevin Durant and Dirk Nowitzki, but seeing as they are not from Boston, we can just ignore that.

For Rondo to even be put in the same character as the best scorer (KD) and the best white guy in the league (other than Scalabrine of course), is pretty amazing.  He needs to be the future of our team now that we are getting older, and it is nice to see that the league recognizes his hard work from when he came into the league from Kentucky a few years ago. Many skeptics thought he was crazy but he showed hard work and fortitude and has become one of the best players around.